In the age of social media and always have the internet at our fingertips, there are plenty of forms of print media that are struggling or haven’t survived. Marketing and advertising have changed in ways no one could expect. An entrepreneur might tell you that it is harder to make a splash in today’s market because there is so much noise and it takes a lot more than it ever did to make your brand stand out.
There’s one marketing tactic that has stood the test of time, though — one that brings an air of importance and polish, of distinction and ability. These ever-important tools are especially effective because with them comes a handshake, and nothing sells better than a good, genuine, human connection.
Business cards. Yep. We’re talking about business cards. Anytime a business card is handed to you, it’s hard not to think, “oh wow, this person means business!”
You might be thinking about getting some yourself, and you should. Before you do, you’ll want to consider the design. You want the card to represent you exactly how you want to be represented. Once the design is set, you’ll need to choose a finish.
Here, we’ll go over five finishes for you to consider.
Gloss and matte finish business cards
These are two of the more common types of business card finishing techniques that you will see. The idea behind this technique is to protect your business card so it stays looking sharp for as long as possible.
A gloss finish will give your business card a sleek and shiny look and even help the colors pop a little bit more.
A matte finish will add a layer of texture to your card that will give it a unique look and a unique feel. A matte finish is less reflective and could be described as feeling like velvet.
We would recommend matte to coney seriousness and gloss to convey playfulness, energy, and openness.
Embossed and debossed finish business cards
Both embossing and debossing give a similar look to a card while being the exact opposite of each other.
An embossed card will have letters or images raised. This is done by pressing it between two plates that then raise the surface. It can also be done with heat. This is a technique that doesn’t require ink, so you could have a truly unique-looking business card. Debossing is when the letters or images on the card are indented instead of raised. Both options will add an awesome layer of texture to your business card.
Metallic finish business cards
This technique is commonly referred to as “foil stamping.” To achieve this look, foil rolls are used and then stamped onto a card and applied by heat.
You can use this method in a couple of ways. You could either have the entire card foil stamped so that it looks like it is metal, or you could have the letters or images foil stamped to give them that extra bit of pop. Foil stamping adds a level of class to your business card.
Uncoated finish business cards
If there is any type of business card finishing that would be considered vintage, this would be it. This is your classic business card. Just a piece of card stock with simple information written on it. There is no glare, or anything fancy about it. If you want a business card that gives off the hint of tradition, this is the one you want to go with.
Die cut finish business cards
One of the more rare techniques, die cutting is the process of cutting a business card into a certain shape or cutting shapes within a business card. This is a fun finish where you can have your card cut out in any way you would like.
While it is still on the uncommon side, die cut finish business cards are gaining popularity because of the edgy look they can lend to your business card.
If you are interested in getting business cards for yourself, please contact Sissine’s today!